• Client: Katchup (Pitch)
  • Role: Lead UX Designer
  • Tools Used: Figma

On-Demand Staffing for the Restaurant Industry

Katchup is an innovative staffing app designed to help restaurants quickly find qualified workers to fill temporary or last-minute shifts. Developed as a solution to staffing challenges in the restaurant industry, Katchup allows managers to search for and request staff on a short-term basis, with filters for specific positions, experience levels, and availability. My role involved creating visual assets over a 30-day project to showcase the app’s potential to attract early investors, focusing on a clear, engaging interface and seamless functionality.

Problem Statement

Restaurants face chronic staffing shortages, particularly for short-term needs, which disrupt operations and reduce customer satisfaction. Existing hiring processes are slow and ineffective for filling immediate gaps, leaving restaurant managers with limited options.

Project Goals: Design a user-friendly app that enables restaurant managers to find, filter, and book qualified workers on demand, enhancing operational flexibility and reducing downtime.

Process & Research

To create an effective staffing app for the restaurant industry, I focused on user needs and industry-specific requirements:

Key InsightManagers needed the ability to quickly assess candidates, focusing on specific skills, experience, and availability, to make quick, informed hiring decisions.

Design Iterations

1. Initial Sketches and Wireframes

2. Prototyping and Testing

3. High-Fidelity Designs

Outcome & Impact

The assets developed for Katchup successfully showcased its potential, attracting early interest from investors. The app’s ability to offer a flexible, rapid staffing solution for restaurants resonated well with industry stakeholders, who saw it as a practical approach to a common problem. The project demonstrated the viability of a quick-staffing solution in a challenging labor market, laying the groundwork for future development and funding.

Reflection

This project highlighted the importance of understanding industry-specific needs in UX design, especially for a high-turnover sector like hospitality. The focus on usability and clear candidate filtering options was essential to ensure a streamlined experience that supports quick decision-making.

Next Steps: Further development to incorporate more dynamic filtering options, expand candidate profiles with additional details, and introduce features like automatic rebooking for preferred candidates.

Please don’t hesitate to reach out if you’d like a full project overview or have any further questions.

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